Priority
O2
COVID really was crap. But as things finally started to open back up, so too did O2’s music venues. For the first time since the pandemic started, live music was coming back. And O2 wanted to get the nation pumped for the brighter times ahead. The campaign was one of their largest and most important ever, spanning everything from TV and social, to D/OOH and retail, all multiplied by creators, influencers, Anne-Marie, Rudimental and the House Gospel Choir. We even enlisted the UK’s best street artists to spread the word. Here comes brighter, indeed.
What YouTuber Fabtasjoel6142 had to say about it:
“Usually hate advert songs but wow!”
