People Smuggling Ltd.

Each year the people-smuggling industry makes over $150 billion. And thanks to the UK’s Nationality & Borders bill, profits were set to skyrocket. How could we halt a bill that would destroy the lives of so many asylum seekers? We created a fake company – People Smuggling Limited – to show the British public how much the people smuggling industry would thrive under this bill. We built a brand world and launched a nationwide integrated recruitment drive. The campaign directed people to a petition which received over 15,000 signatures. And within a week, the UK government’s bill was defeated in parliament.